Category Archives: travel

Social Media Doesn’t work for business…what a crock of $#!}

Recently I was asked to guest blog for an awesome media company…now I say awesome for  a few reasons:

1) Because the people involved with said media company are quite simply, awesome.

2) And more importantly, they demystify media for businesses, so we can all use the tools that the big boys do without going all gooey eyed!

3) They have fun. And when you are having fun, you attract others…we can all learn from them.

So where can you find them you ask, well, you will below part of my guest blog and the rest you will have to click the link to finish reading it…I know, devilish of me isn’t it!

Before I click you out to there page so you cant engage with this awesome team, know this, Cemanthe who runs the business, has over 200 posts, for this post, it has been shared 24 times on Facebook, had 18 Tweets, 10 Linked-In posts and has been Pinned a few times.  SO if you ever get asked to guest blog, think about it. You all benefit an its another reason to show why the title of this blog is so true…Enjoy!

 

“…what a crock of $#!@” Guest Blogger Adam Brooks brings his slightly controversial view to whether or not social media can work for business.

This phrase has no doubt been said by many people, many times, all of whom are quite simply, in denial. Here is another one for you… ‘Old dog, new tricks’

The person who actually said this to me was Head of Marketing for a large organisation in the technology and communications industry…to put in blunt…shocking!

I have been an ‘enthusiast’ of social media over the last few years and I am increasingly impressed with how it continues to reinvent itself and link up new platforms and increased access to key people of influence, that in business…I want to talk to.

I have many mentors in written form as I read many books on business and how to get better results, I train every day, just like an athlete does to achieve success in their discipline…my discipline is business, sales, profitability and most importantly…people.

And…who will you find on Twitter, Facebook, Linked-In, Pinterest, Blogs and maybe even Google + at a push?…Correct…Read more

http://newmediaangels.com/ 

 

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End of men in business….Poppycock!

Having seen some of the press this week that chartered the end for men in business, triggered by Hanna Rosin’s new book ‘End of Men’ where she highlights mans lack of want to change from old gender roles. I wanted to share this piece by Joanna Judd I saw a little while back. As men so say struggle to balance work and life balance, so do women. As women so say struggle to balance the guilt of good parent and business person, so do men. We have similar challenges yet we are very different in our make up and how we re perceived.

Women are beautiful beings! Your natural feminine energy is to be soft and vulnerable which can be difficult to maintain in the masculine world of business. The challenge for women in business in the 21st century is to remain feminine whilst still being strong, in control and independent.

As you know, men and women are different and we wouldn’t want it any other why. Whilst we should all be treated equally, we are not identical or the same. It’s the differences that make us ultimately complement each other and when you understand the differences you can use them to your advantage when dealing with men and women.

What’s the main difference between men and women? Its hormones. Testosterone is what makes a man a man and oestrogen is what makes a woman a woman. Hormones flow through our body influencing not only how we deal with things physically but also emotionally. Whilst men and women can demonstrate both masculine and feminine qualities, men essentially have a masculine energy and women, a feminine energy.

The business world is largely a man’s world, charged with masculine energy and men have always been part of it. Men are raised to know they will always work and that business is the natural place for them to be a man. Until recent times, women always knew their work place would be their home and family and as a society we accepted the roles that both men and women filled.

Economic times have changed however so whilst men remain in their “natural” workplace and energy space, women today have dual workplaces of both home and business requiring them to be multi-dimensional, moving constantly between the traditional male and female energy spaces. To be a man in business he just needs to be a man and be in his masculine energy. To be a woman in business, she needs to move out of her feminine energy into her masculine energy and if not given the opportunity to stay connected with her feminine energy, a woman can end up feeling disempowered from who she really is: a woman.

Surveys on what drives or motivates men and women, regularly show that the top three motivating factors for men are: sex, power and achievement. For women, it’s security, relationships and love. This generally explains why for 87% of men, work is the most important area of their life, whilst for women, it’s only 5%. If money was not an issue, the majority of women say they would choose not to work, preferring to do something for the fun or enjoyment of it.

For example….sampling the delights of the GUCCI on their page below (click the link…some heavenly things there)

or perhaps…

This is not advocating that women should not be in business or want to be in business – there are many, many women in business achieving excellent results and loving what they do. The challenge for women is to remain naturally feminine whilst working in a largely masculine business world.

Men need space to be a man and women need space to be a woman. Knowing this, the different energies of men and women can be bought into play within a company so that everyone benefits. For example, whilst the competitive male energy will keep a company focused and moving forward, feminine energy will keep a team working together. The two energies complement each other to the benefit of everyone.

Naturally soft and nurturing, women step out of this feminine energy each day to participate in a masculine world of power and achievement. The toll for women is when they are not able to easily return to their natural energy state, is that this can often cause clashes in partner and family relationships. Men are attracted to the feminine energy of a women (it allows them to be more masculine) and having spent a day in the battlefield of business, they yearn to come home to the soft, nurturing energy of their partner and home: it’s what creates the balance in their lives. So if their partner is still powering along in her masculine energy, men can feel home is not the safe place they were looking forward to retreating to, and stress can prevail.

For women, stepping out of that masculine work energy does not always happen the instant you put your briefcase down and change out of your suit. It takes time to let go of the day’s issues and soften. Both men and women need to be aware of the energy shift that women are required to do each day and make space and time for this change at the end of each day. A loving hug to welcome each other home is a simple and ideal way to initiate the energy shift and reconnect as a man and a woman.

The business world is no longer the sole domain of men. Women are valid participants adding great and unique value and business benefits tremendously from the blending and melding of masculine and feminine energies. The key for women however is being able to step out of the business world is to re-emerge into the beautiful, feminine energy that makes you women. Consider a hug: hug your partner, your children and life!

Or as the legendary Phil Evans would say….”Fancy a Cwtsh?” (click his picture and you’ll see)

So if the end of the world is nigh for men….according the the press this week, just remember we have lived in relative harmony for centuries from the cave to boardroom. We need each other t survive and evolve…so to me it is about us, not ‘them and us’

Applying You….You; Simply better.

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How do I get more business?

I hear this a lot from business owners I meet.  “How do I get more business?”

Well, without offending their gentle souls…here is an idea, it may seem radical, revolutionary and perhaps even Lunacy, so I will whisper it…

“get out from behind your desk and laptop screen and go and find people”

OK, in case you didn’t hear or it didn’t sink in, I will have to shout it aloud

“GET OUT FROM BEHIND YOUR DESK AND LAPTOP SCREEN AND GO AND FIND PEOPLE”

Social media is a brilliant tool, the telephone is a brilliant tool, email is a brilliant tool. But in my life, I have seen trends, fads and the next big thing come and fizzle away…what remains through time is the whites of the eyes, the smile when you greet someone, the handshake, the nerves just before the initial meet, the little voices giving you advice and checking,

“is my right hand free”

“are my hands clammy”

“am i flying low!”

Face to face meetings, networking, exhibitions, speednetworking, seminars and workshops, peers. You can invest your time focusing on actually meeting people and taking your company, your brand, yourself to the people. And you could do each of these separately OR you could leverage your time….How?

Allow me to introduce to you Neil & Tracey Davis. A client of mine who are passionate beyond belief in creating, building and developing proactive, productive business relationships with a unique fusion with all of the above.

So far they are rocking their business shows in the UK which combines the style of exhibitions and networking, with educational seminars, speakers, speednetworking and over 100 plus businesses at every show keen to meet, greet and ‘do’ business in the room.

Yesterday they ‘Rocked’ Gloucester at the Cheltenham Chase Hotel. A brilliant venue, easily to locate, plenty of parking, friendly & efficient staff and fab scenery! A great indication of a vibrant, active and results orientated show is when people turn up at the beginning of the day, are still there in the afternoon and follow up meetings post show are happening in the bar…yesterday had all that in spades.

From the moment you arrive you are greeted by a positive vibe and grown up, friendly fun approach to doing business. The reception crew were ace. Tracey and Neil greet everyone (believe me that is no small feat) and they go further than that. Prior to the show they get to know their exhibitors well. Their network is also strong, so the delegates tend to be on first name terms, if not, it certainly doesn’t take long. This means when Neil and Tracey say you to, “I want you to meet someone” it is because they truly do. They can see, how what you do, could benefit the person they wish to introduce you too and vice versa. A networking masterclass happening right before your eyes (take time to notice and learn from these guys).

As you entered yesterday you were greeted by the shows sponsor Complete Vending Services (CVS) with their awesome coffee machines. http://www.completevendingservices.co.uk/ are a preferred distributor of Douwe Egberts. I think it is safe to say ‘A major hit’ with all exhibitors and delegates. One important note to add here, if you are in business, their solution is affordable, very high quality and with the touchscreen coffee machine will leave a lasting impression on any visitor or customer coming to your premises.

Let’s run around the room and pick out some highlights for you… Phil M Jones was one of the speakers yesterday, with his ‘Forward to basics’ educational workshop on Sales. Phil, a Sales Professional who trains and coaches businesses and their teams in Sales and Business Growth. www.philmjones.com

Then we had http://www.carsondemand.co.uk/, with over thirty years experience in the motor industry, Cars on Demand are specialists in the supply of Short Term Contract Hire and Leasing. Our Flexible Contract Hire and Leasing products include the supply of both Cars and Vans. Whether you are looking for a flexible business solution or flexible personal lease, our small dedicated team offer you the ultimate in flexibility, service and value for money.

Who could miss the ‘Ladies in Red’ from http://www.redvirtualoffice.biz/ RED is a professional, first class customer service focused business team. They are an affordable outsourced service provider, giving you time to concentrate ‘on’ your business, while they work ‘in’ it. Find out how they can help you whether you are in the start up phase or an established business, their service and your budget can fit very well.

While we are talking about passionate people, if you have never invested any time with Robin Cook of http://www.fheconsulting.com/ then you haven’t lived. This guy has bounds of passion for his gifts and he has many of them, IT being one of them. Anyone that can engage with you and not lose you when it comes to IT gets my vote, Robin,  I will be asking you to quote soon.

Someone else who I met Friday, (we speed dated….doh, speed networked!) and never got round to chatting more as the day was busy with delegates, is David Holland of http://exela.co.uk/ and I mention David as not only am I hearing good things about him personally, but as a Sales Professional myself I always bang on about systems and process for sales people on top of charm will make a sales person dangerous (in a very good way). Infusionsoft® is the world’s best and fastest growing Marketing & Sales Automation software for the small to midsize company.  Infusionsoft®provides you with the tools you need to capture leads, both online & offline; nurture those leads and then turn them into sales.

For those who saw the video for the Bristol Show, will know this next guy. Richard Snell of http://www.lister-communications.co.uk/ who are probably Gloucestershire longest standing reseller of mobile and fixed voice and data services for businesses. No business can survive without communicating, so pick up the phone to Richard and let him sort your telecoms out. One question, who won the ipad?

If you have received an email from the BGS group then you will have seen what http://www.sentori.co.uk/ can do for your business. Email Campaigns, click throughs, marketing and measurables so you can drive volume to your business.

If email campaigns are not your thing yet picking up the phone to business owners and key decision makers is…the only question then is ‘Do I have the data?’  You do now, http://www.b2bleadforce.com/getting-started/ £25 a month gets you access to the UK’s biggest B2B database and it is simple enough to use (even I could!) Give Rupert a call and sit down with him, so he can WOW you with the awesome potential and simplicity of B2B Leadforce.

We also had our very own ITN and BBC qualified cameraman and video producer Alastair in the room.

http://www.sunflowerfilms.org/ a guy who sells what he loves and love his craft he does. With the increase of video in marketing for your business, I would book him before he goes into production!

And finally, before I introduce you to the family that is building in the bottom right hand corner of the room on Friday, I give you Paul Spicer of http://www.lnpsound.com/home/ This guy never stops. Audio, visual, PA systems, video and all round networker. Paul is everywhere. Anyone who has ever used a PA system for speaking or a plasma screen for exhibiting will know, your conversion rate increases when you do. Invest in your business and show you prospective customer you are serious about your business and theirs.

And now, to the family (which makes me sound very Corleone) that is developing all the time.

http://www.talking2minds.co.uk/ are an amazing charity who support ex military. Talking2Minds is leading the way in the effective management and treatment of PTSD and other severe stress related conditions. Their unique programme is key in creating positive outcomes for those that suffer from severe stress related conditions including PTSD. They also support family members and partners that may suffer by proxy/ secondary stress. They specialise in helping complex cases and long term sufferers for whom other approaches have not worked and the mental scars have not healed.

http://www.officedoctors.co.uk/ are far more than de-clutter specialists. They assist people and business to get order in their lives. This comes in many forms from enhancing your knowledge or productivity through to organisation of your information, de-cluttering and organisational layout. The best bit, is the people who carry it out. You wont know until you experience the, so get in touch. Simple.

http://www.ethosdevelopmentltd.com/ Michelle makes an impact wherever she goes. Ethos Development – The Business Generation Machine. Everything that ETHOS does has a shared end objective. The Generation of New Business.

And our End to End solutions for businesses. We recruit YOUR sales and marketing professionals. Then we train YOUR sales and marketing professionals to reach their optimum performance levels. We then coach YOUR team to keep them there.

All that is left for me too say is, if you are not on the list above, come and make yourself known next time. If you want to know how to get more business, get off your backside and go get it. Come to the next show and showcase YOU.

Neil and Tracey – take a bow. Lets rock Cheltenham in September.

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The world is still flat

A limiting belief was that one time we all believed the world was flat and if we sailed out to the horizon we would drop off into the abyss.

Thankfully one man; good old Magellan was courageous enough to not listen, to dream and allow his dreams to become his reality, he set sail and came back years later with tales of a brave new world, with new bounty and worldly goods…from that day forward we set out to map the globe for it was no longer flat and it no longer ended at the same end where our vision failed us.

So today I ask you, is your world still flat?

No matter how far we have come from the cave, we fall very near at times. We can put man in space, we can cure and prevent epidemics, and we holiday in faraway lands, travelling the globe in a relative blink of an eye compared to Magellan’s days.

So why do we still allow our worlds to be flat? Why do we limit ourselves to our present horizon?

Is it fear of the unknown? Is it fear of failing? Is it safety in the comfort of what we know?

Whatever it is, the one fact will remain, as with everything in life. If you are not growing, then you are dying.

Standing still…settling…getting by…avoiding…doing my bit…procrastination…

If they are words that come into your limiting belief structure…Do you know what? You can keep them! I don’t want them.

So we have a new year, a time to reflect on the past and more importantly plan for the future. Here is my challenge to you for 2012.

Consider it was your last 52 weeks. You can choose to keep your horizons as they are or you can push yourself for more and guess what…this is the easy bit. It starts without you having to leave the house. Without having to get on the treadmill or even get on the scales.

1)      It requires a little quiet time. (Turn the TV off and shut out the white noise)

2)      Close your eyes (no one will look at you and laugh, even if they did you have your eyes close so you wouldn’t know, unless you are peeking!)Keep them closed for next few bits (obviously read the bits first)

3)      Breath (no not the necessary breathing to exist, I mean the true breathing that centres your very core. Deep breathing, in through the nose, out through the mouth. Feel every one, take your time until you only hear your breathing

4)      Allow your mind to wander to things you want to achieve in your life. Places you would like to go, people you would like to see, achievement you want to accomplish

5)      When one grabs you and you start to smile, begin to focus your thoughts on that one thing. Ask yourself where you are? When you are experiencing it, is it day or night? Is it summer or winter? Who are you with? What can you hear? What can you see? How does it feel?

6)      As you answer these and other questions that pop into your head, notice how you feel at that point. Remember that feeling. Remember what it is you saw/heard/felt

7)      Breathing again and slowly open your eyes.

8)      Allow yourself a few minutes to gain your bearings and take a pen and paper

9)      Put the pen to the paper and hold it there till you start to write or draw what you experienced.

10)   Pin it up somewhere that you see it daily. Read it daily. Better still, breath and repeat the exercise daily.

Believe me…your world will NEVER be flat again.

The world is not out there! That’s just the matter we walk on. The world exists in you. Your world exists in you. You cannot achieve something until you can perceive it and believe it.

Make the next 52 weeks awesome for you. When you are in your optimum state, you are far better off at helping others achieve theirs.

Now that is worth thinking about!

Applying You  – You; Simply Better

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