Category Archives: end of men

End of men in business….Poppycock!

Having seen some of the press this week that chartered the end for men in business, triggered by Hanna Rosin’s new book ‘End of Men’ where she highlights mans lack of want to change from old gender roles. I wanted to share this piece by Joanna Judd I saw a little while back. As men so say struggle to balance work and life balance, so do women. As women so say struggle to balance the guilt of good parent and business person, so do men. We have similar challenges yet we are very different in our make up and how we re perceived.

Women are beautiful beings! Your natural feminine energy is to be soft and vulnerable which can be difficult to maintain in the masculine world of business. The challenge for women in business in the 21st century is to remain feminine whilst still being strong, in control and independent.

As you know, men and women are different and we wouldn’t want it any other why. Whilst we should all be treated equally, we are not identical or the same. It’s the differences that make us ultimately complement each other and when you understand the differences you can use them to your advantage when dealing with men and women.

What’s the main difference between men and women? Its hormones. Testosterone is what makes a man a man and oestrogen is what makes a woman a woman. Hormones flow through our body influencing not only how we deal with things physically but also emotionally. Whilst men and women can demonstrate both masculine and feminine qualities, men essentially have a masculine energy and women, a feminine energy.

The business world is largely a man’s world, charged with masculine energy and men have always been part of it. Men are raised to know they will always work and that business is the natural place for them to be a man. Until recent times, women always knew their work place would be their home and family and as a society we accepted the roles that both men and women filled.

Economic times have changed however so whilst men remain in their “natural” workplace and energy space, women today have dual workplaces of both home and business requiring them to be multi-dimensional, moving constantly between the traditional male and female energy spaces. To be a man in business he just needs to be a man and be in his masculine energy. To be a woman in business, she needs to move out of her feminine energy into her masculine energy and if not given the opportunity to stay connected with her feminine energy, a woman can end up feeling disempowered from who she really is: a woman.

Surveys on what drives or motivates men and women, regularly show that the top three motivating factors for men are: sex, power and achievement. For women, it’s security, relationships and love. This generally explains why for 87% of men, work is the most important area of their life, whilst for women, it’s only 5%. If money was not an issue, the majority of women say they would choose not to work, preferring to do something for the fun or enjoyment of it.

For example….sampling the delights of the GUCCI on their page below (click the link…some heavenly things there)

or perhaps…

This is not advocating that women should not be in business or want to be in business – there are many, many women in business achieving excellent results and loving what they do. The challenge for women is to remain naturally feminine whilst working in a largely masculine business world.

Men need space to be a man and women need space to be a woman. Knowing this, the different energies of men and women can be bought into play within a company so that everyone benefits. For example, whilst the competitive male energy will keep a company focused and moving forward, feminine energy will keep a team working together. The two energies complement each other to the benefit of everyone.

Naturally soft and nurturing, women step out of this feminine energy each day to participate in a masculine world of power and achievement. The toll for women is when they are not able to easily return to their natural energy state, is that this can often cause clashes in partner and family relationships. Men are attracted to the feminine energy of a women (it allows them to be more masculine) and having spent a day in the battlefield of business, they yearn to come home to the soft, nurturing energy of their partner and home: it’s what creates the balance in their lives. So if their partner is still powering along in her masculine energy, men can feel home is not the safe place they were looking forward to retreating to, and stress can prevail.

For women, stepping out of that masculine work energy does not always happen the instant you put your briefcase down and change out of your suit. It takes time to let go of the day’s issues and soften. Both men and women need to be aware of the energy shift that women are required to do each day and make space and time for this change at the end of each day. A loving hug to welcome each other home is a simple and ideal way to initiate the energy shift and reconnect as a man and a woman.

The business world is no longer the sole domain of men. Women are valid participants adding great and unique value and business benefits tremendously from the blending and melding of masculine and feminine energies. The key for women however is being able to step out of the business world is to re-emerge into the beautiful, feminine energy that makes you women. Consider a hug: hug your partner, your children and life!

Or as the legendary Phil Evans would say….”Fancy a Cwtsh?” (click his picture and you’ll see)

So if the end of the world is nigh for men….according the the press this week, just remember we have lived in relative harmony for centuries from the cave to boardroom. We need each other t survive and evolve…so to me it is about us, not ‘them and us’

Applying You….You; Simply better.

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