By: Susan Gunelius
From geotargeting to mobile apps and social media, here’s what you need to consider now.
As the global economy struggles to correct itself, and social-media marketing becomes a strategic imperative, small businesses will have exciting opportunities to expand in new directions this year.
The need for trust, value and brand transparency, among other trends from last year, are just as important today. But the current shift to geotargeting, mobile marketing and online reputation management require that small businesses modify their plans to surpass competitors.
Here are 10 marketing trends that small businesses should incorporate now to be positioned for success from the start.
1.Building reliable brand advocates.
The idea that you need tens of thousands of Twitter followers, blog subscribers, LinkedIn connections and Facebook friends to build your business via social media is dead. Quality connections with those who are loyal to the business and the brand…
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