Do you want a shag?
Simple question really…so do you?
Picture the scene or scenes…
You are at home, maybe working from home if you have built that lifestyle for yourself. Maybe you are busy looking after the children or maybe just at home, because you can be, at home.
The phone rings, there is a 2-3 second silence after you say “Hello”…then you hear a click and some background noise (recognise this so far) this is the realm of call centre cold calling…the trouble is, they are calling YOU!
Then without any warning the voice on the end of the phone states clearly and with no introduction…”Do you want a shag?”
How would you react? What would you think or do? What in god’s name does this individual believe he is actually going to achieve by doing this?
Or scene two…you are on your sofa, glass of vino nearby, the laptop warming your thighs….you social butterfly you, busy Tweeting, Facebooking, Blogging, Beboing…and suddenly your laptop pings….
It’s a contact you added on Facebook a while ago, you weren’t too sure if you knew this person but you share so many friends that you must, so you accepted and forgot.
Out of the blue they have messaged you and said simply “Hi”
Now you are thinking, “OMG, I don’t remember them! How did I know this person? What was our connection? It’s been so long, shall I apologise for not saying hello sooner?
And then he hits you with it….
“Do you want a shag?”
WTF…did he really just ask me that….or am I going mad….I rub my eyes…and its still there, however its changed slightly…now it reads:
“Hey buddy, when you get 5 minutes please like this new page – http://www.facebook.com/some-nobs-fanpage”
“Hey do you want to know how I went from zero to earning £10,000 a month, click here http://www.ripoffmugs.com
What happened to taking someone for a drink? Finding out what music or films they like and maybe taking them to see one or two and walking them home! Building up to and eventually earning the right to go the 10%/90% while the other goes 90%/10% (male/female reader delete as appropriate) and finally planting that kiss….waiting for the front door to shut and then jumping around like Tom Cruise on Oprahs couch.
And guess what, not always when you pan for gold will you strike….but the more you pan, the more chance you have. (the real clever folk stop panning for gold and just focus their energy on making the pans!) and when you do strike it will happen naturally because it is right, you have earned it, there is mutual synergy between both parties. The other party has interest in your product and wants to buy…..you are your product.
**OMG as I am typing this at 22:38 Friday evening, someone has just pinged me and offered me the chance to win an ipod….check my details you Moron…I am in Telecoms!
So for all you SMM’s out there….you PR’s….FF’s and TT’s I have news for you, as you clearly believe that sales is purely a numbers game and no one has ever taken you deeper to understand how we buy as human beings. Maybe they have and you just didn’t listen.
Either way you have missed some key basics:
- I am a person
- People buy from People
- People do not like being sold to
- People do love to buy
- People love to be courted
- People hate being molested
Strong words perhaps, strong emotions associated with them perhaps….and one other thing, strong evidence to show that unless you lift your game, get off your ass and learn how to become great at professionally helping people buy (true definition of selling)
Or you can remain a bottom feeder, harrassing, chasing and wasting resource to get little in return.
Sales is about people, social media is simply a tool just like the phone was all those years ago when sales people were out in the rain knocking doors (for you younger ones, yes we actually did do that, but boy did we at least earn the sale). See it as just that. A tool to help escalate you to greater things, to do that however you first must master people.
To find out more, to invest in yourself and begin again….then come find me
P.S. If you want to find out what SMM’s PR’s FF’s and TT’s are you will have to get in touch
Now that is worth thinking about!
Applying You – You; Simply Better